Phoenix G10 (NATO) Watch Strap

Despite being known, the world over, as a “NATO”, the ubiquitous nylon watch strap we all love and admire is in reality a product of the British Ministry of Defence (MoD) and it’s proper name is the G10 – named after the form used to requisite the strap.

I too am guilty of calling the G10 a “NATO”, probably because everyone else does! No excuse I know. So where exactly does this “NATO” business come from?

We need to go back in time.

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